Sunday, January 26, 2020

The Success Of The Woman In Black

The Success Of The Woman In Black Susan Hills novel The Woman in Black was written in the Gothic tradition. Specifically, she wanted to write a Victorian Ghost story, even though her novel was written in modern times. Stephen Mallatratt, in adapting the novel into a play, wanted to stay within the novels tradition, especially by focusing on terror instead of horror: Darkness is a powerful ally of terror; something glimpsed in a corner is far more frightening than if its fully observed. The play contains many classic Gothic elements, including: Tension, True story, Sounds, Whispers, Bangs, Ghost/Person to get scared, Darkness and a House/lonely place. The Woman in Black is a scary gothic play. Stephen Mallatratt, the playwright, achieves a terrifying effect through writing an effective mise-en-scene. These include the setting, lighting, props, sound, the text and stage directions for actors, these combine and make a nerve shredding experience Stephen Mallatratt also uses lighting effectively, this is seen in (p40) when Kipps takes up the torch and moves outside, fade to black-out on stage this is very daunting as the stage is pitch black you dont know what is going to happen next, this creates a mysterious setting and truly nerve-shredding experience for the audience. In addition, another area the light was used effectively was the scene that when Kipps is looking for Spider in act III. The Woman in Black is in the nursery where it is light however, she is outside the light, yet we see her as a crow-like silhouette, violently flapping in the dark. The use of light plays on the audiences emotions; as we are conditioned to believe black represents evil and light represents good. One of the techniques that the author uses to make the play nerve-shredding is sound. For example, as the noise of the ponys hooves gets louder and louder as if its coming closer, a childs cry rises to a scream of terror which is then choked and drowned. The audience should feel the fear and worry of what was going to happen next. Another example is seen in the play for example when the Market noises fade and foot steps echo (p19) Mallatratt uses this to show the audience that the scene is taking place out side and to give a chilling, eerie affect on the audience. As The lighting dims slightly to give filtered effect through trees. They walk on, which creates an atmosphere to the scene. This includes, a moody and foggy setting, however, Kipps and Mr Daily acts as if they are going into a church, Kipps I take it she is to be buried in the churchyard? discussing about The Woman in Black. The stage props were minimal due to the limited amount of space at the theatre. Therefore, the props that were used had to create maximum effect. These included, a wicker basket, clothes hanging on a rail and chair for the actors to sit on. The wicker basket was used as a prop to illustrate a train carriage, a bed, horse carriage and a desk. The clothes rail was situated up stage and never moved from its position. The purpose of this prop was to illustrate a cloak room. The chair was used by the actors to portray someone sitting on a train. Alternatively, as piece of furniture in a room; for example, a desk chair or an arm chair. In the play Mallatratt only uses three actors. Kipps plays many roles, his main is narrating the story; however, Kipps also plays Keckwick and Mr Daily. This is due to Kipps not feeling confident enough to tell his story; therefore he tells an actor who plays Mr Kipps. Whilst he is telling the actor the audience become aware of his story through the actor. The Woman in Black is the final actress; she is used for effect as the actress has no lines. The main purpose of this actress is to create fear in the audience. The audience on view her when Mallatratt is creating terror. There are very thorough stage directions given throughout the play from the skip he takes out the bottle of brandy and a glass and pours himself a largish measure. This is an example of the detail Mallatratt uses in his stage directions. Therefore, any director could re-capture the same effects from his stage directions. Furthermore, his stage directions include lighting and sound effects the lights have dimmed to virtual darkness. This illustrates that Mallatratt uses light to give an illusion or effect of eeriness and emotions of fear to the audience. The director uses sound for effect as the sound fades down, changes apparent direction, swirls and fades as if carried on the mist. He use of sound fading, gives the illusion that the fog is dispersing. In conclusion, I feel Mallatratts play was a truly nerve-shredding experience. His use of lighting when the Woman in Black was on stage was classic. The experience made my skin crawl and my hair stand on end. The sound created an atmosphere of terror, the most effective scene was the sound used to recreate the ponys hooves. Mallatratt truly made me feel that a horse and carriage was entering the stage through the sounds effects. However, I feel he could have used more props to give more effect. An example includes a silhouette of the little boy. By using three actors Mallatratt has still captures Kipps story. I suggest that due to his precise and detailed stage directions any other director could be re-capture the essence of his play. Overall, I found the theatre experience far better than reading the play due to being part of the atmosphere.

Friday, January 17, 2020

Empty Seat †Analysis Essay

The author of this text is Yuan Ch’iung-ch’iung, popularly called Yuan Qiongqiong. She is a Taiwanese writer, and she wrote during the Boudoir literature period. The characteristics of texts written in this period, is that they focuses on women’s issues. In this analysis, I will mostly focus on the characters, together with some literary devices such as climax and setting. The action takes place in a crowded bus, most likely in the 80’s due the fact that the story was released in that time frame. I find the story to don’t have a crystal clear climax; however, if I were to choose one, I would choose the part where the protagonist leaves his seat. Empty seat is a short story about a man entering a bus, who sat down at the first empty seat he spotted. Some moments later he heard a strange sound, and he didn’t realize where it came from because of some background noise. After a while, he found out; the woman next to him was sobbing. He immediatel y leaned away from the woman, because he didn’t want people to think that he had something to do with her. Despite this, the other passengers still looked at him with a strange look, among them a college boy. He stared at the protagonist, who is the man, but he looked away as soon as the man returned the look. The man tried to signal that he hadn’t done anything mean against the woman, but it seemed like nobody realized that he was a stranger to the woman. He couldn’t handle the situation, so he left his seat next to the sobbing woman, and stood beside the college boy instead. They smiled to each other, and then the man realized that the collage boy sat there before him. He and the college boy then watched a new passenger take the seat. We don’t get to know a lot about the characters in the story, but it’s possible to tell a fairly accurate description of them by reading the text. The man who entered the bus, and then sat down next to the sobbing woman, is without a doubt the protagonist. The whole story is centered around his experience on the bus, and the narrator tells about the man’s movements. The story doesn’t tell us anything about the characters other than their genders, or where the action takes place. This makes it impossible to give a description based on facts. Despite this, I will still try to give a description of it based on my thoughts. I think that the man, who entered the bus, and the woman who were sobbing, is fairly the same age. The reason behind this is because the protagonist thought that the other passengers on the bus thought that he was the one that had hurt her. If an obvious age difference was involved, I don’t think that he would have cared. I think that the story takes place in Taiwan, since the author of this story is a Taiwanese writer. It is also not a bad idea to think that the author may has experienced something similar on a bus, which led her to writing this story. The three characters in this story, which are the collage boy, the sobbing woman and the man, don’t seem to know each other. If either the man or the boy knew the woman, they would most likely be sitting next to her and tried to comfort her. The man also tried to prevent that people would think that he knew her. I personally enjoyed this story a lot, and I would recommend it to a friend. It was both interesting to read, and it tells about parts of today’s society in a fascinating way.

Thursday, January 9, 2020

Analysis of Women in Advertising Essay - 1587 Words

Analysis of Women in Advertising (All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin’s) Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into the role of the liberated woman making her own way in the world. In a 1913 ad for Shredded Wheat we see women being marketed toward in a unique way. We see a somewhat prudish woman in a petticoat with the same hairdo we would expect†¦show more content†¦Our next ad for General Electric from 1942 isn’t even for a product at al - it’s just an image of a woman on a beach with her very young son gazing at the horizon. The text is a story of how she dreams of being with her husband who’s off fighting in World War II, but this beach is as close as she can come to her beloved Jim. Unlike other women of her time she can’t go off to the front and serve as a nurse because of the responsibility she has to take care of her young son. The ad has to be an early example of a public relations ad - an ad that doesn’t try to sell a specific product, but seeks only to remind us the company is there and that they care about America and her citizens. After the War’s end things go back to normal and we are greeted with another ad of a woman being told she needs a man in her life. A 1954 Listerine ad features a â€Å"hip† young girl in a skirt listening to a record player. She is a portrayed to be a nice, sweet, popular young woman, the kind of girl Richie Cunningham might take home to meet Mrs. C. We are told that to be popular, have friends, and most importantly to get Richie Cunningham to be your boyfriend you need fresh breath. What better way to have fresh breath than to use Listerine? Afterall, the girl who doesn’t use Listerine will surely end up being on the bad side of a double date sitting next to Ralph Malph all night. By 1966Show MoreRelated A Woman’s Place: An Analysis of Roles Portrayed by Women in Print Advertising1255 Words   |  5 Pagesissue of the unfair expectations that society places on women more closely, one needs to look further back into history. Some argue that these unfair expectations stems from earlier societies, where women were considered inferior as a second-class citizen because they were â€Å"weak†. Knowing the history of women being regarded as inferior is important, because one has to realize it affected the expectations of women and their role in society. Women in the 1950s were not expected to be noticed and distinctRead MoreGender Roles Of Women During 1960 S Advertising : A Retrospective Analysis By Yorgos C. Zotos1933 Words   |  8 Pagessexism occurs in advertising in 2017 seems to be inequivalent to those seen in 1960’s advertising. The gender roles of women in 1960 were defined and marketed as being submissive, subservient and less t han a mans role. Ad’s that air in 2017 show the side of this gender inequality and it is more rampant than initially thought. A quick search turns up just how many advertisers use sex to sell products, ideas and endorsements. As pointed out in Female Stereotypes in Print Advertising: A RetrospectiveRead MoreA Modern Wall Street Journal Survey1537 Words   |  7 Pageswere dieting and three-quarters fell they were overweight. Specifically, respondents in this study trust that women are not accurately depicted in advertising in Canada. Methodology In order to address the research propositions of the study, the encore needed a method for mention the types of pistillate portrayals featuring in the context of consumer magazine advertisements. Content analysis was chosen for it is the best at providing â€Å"a scientific, quantitative, and generalizable description of communicationsRead MoreSocial Psychologists And The Human Information Processing System1632 Words   |  7 Pag esIn addition, for two of the interviews, a feminist deconstructionist methodology was employed to pursue the underlying gender conceptions of each informant. Informants were asked whether they could imagine the women in the ads as men, or vice versa, in order to uncover traits and values so habitually defined as masculine or feminine that they are unimaginable in the other sex. (Stem, 1993) Social psychologists have argued that schema, networks of memory-based associations that organize and guideRead MoreMassimo Dutti Marketing Plan1446 Words   |  6 Pages 2. Table of content 3. Company overview 4. Brand explained 5. Key success Factors 6. Industry analysis 7. SWOT analysis 8. Customer analysis 9. Segment analysis 10. Market analysis 11. Marketing and promotion plan 12. Marketing STP 13. Positioning 14. Promotion strategy 15. Advertising strategy 16. Advertising creative 17. Art work inspiration 18. Artwork inspiration 19. Company Overview Massimo Dutti was foundedRead MoreMedia Based On Social Stereotypes930 Words   |  4 Pages This paper includes critical analysis of media based on social stereotypes. There are two advertisements used one is based on gender inequality and the other is based on the gender biased and racial inequality. These two advertisement’s provides a good example of how media influences society. Analysis of these advertisement will show how the creator of the advertisement uses social stereotypes. Advertisement 1 analysis Nowadays the representation of gender in media has become very common. It isRead MoreRepresentation of Female Characters in Italian Television Commercials1444 Words   |  6 PagesOld fashioned images Apparently, very little seems changed since the time of the Goffman’s analysis. His search is not entirely comparable with the GEMMA ones, because it refers to different times, contexts, and media, but the majority of the detected representations has more than one point of contact with the survey of the Canadian sociologist. In particular, the Goffman’s role function, ie the association between masculinity and positions of power and femininity and secondary tasks, often relatedRead MoreDiscrimination Of The American Woman1043 Words   |  5 Pagessuccess, love, and sexuality. Jean Kilbourne argues that advertising is a very powerful social force that should be taken seriously. Her videos (e.g., Killing Us Softly: Advertising Images of Women; Still Killing Us Softly; and Calling the Shots: Women and and Alcohol) use print advertising as a vehicle to provide careful and cogent analyses of gender inequality. (Cortese 14) Kilbourne ‘has been studying the image of women in advertising for over 40 years.’(TEdx website youtube) She tackles a numberRead MoreAdvertising Advertisements And Body Image1645 Words   |  7 Pagesassist the advertising industry and SROs in ensuring that women and men continue to be portrayed positively and responsibly in advertising. History - WOMEN IN ADVERTISEMENTS AND BODY IMAGE Authors have also attempted to correlate various demographic variables such as age and education, as well as geographic variables with preferences for role portrayals in advertising. Through the ages men have been considered to be financial providers, career-focused, assertive and independent, whereas women have beenRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pagesthrough the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product. Advertising has been specifically linked as the main cause of obesity and anorexia, alcohol and

Wednesday, January 1, 2020

A Positive Type Of Management - 1380 Words

A positive type of management who has made a positive impact along with their leadership style would have to be an operations manager at my current job now at FedEx express. This manager has demonstrated a democratic leadership style as well as a Free- rein leader. A democratic leader share power with their followers. While they still make final decisions, they typically solicit and incorporate input from their followers. Free- rein leaders set objectives for their followers but give them freedom to choose how they will accomplish those goals. This is demonstrated in a daily routine where we have morning meetings discussing goals and productivity of the present day and day before goal performances. At this meeting employees are allowed to†¦show more content†¦Organizational structure and cultural in FedEx, as stated in the book â€Å"The key component in internal environments is organizational culture, or the set of key values, beliefs, and attitudes shared by members of the organization† (Williams, 2013 pg. 60). As stated by Frederick W. Smith Chairman, President and Chief Executive Office â€Å"FedEx name is synonymous with integrity and reliability our reputation is an important strategic asset†. FedEx has a reputation for providing fast friendly customer service and satisfaction. â€Å"Lawful and ethical behavior is critical to our continued success and it is required, you must comply with those laws and regulations relating to your business conduct† (According to FedEx code of business conduct and ethics 2013, pg. 5). Team development employees are held to the highest standards to achieve quality customer service. The company’s goals and mission is continuously communicated to all employees. Employees are trained regularly to ensure of quality performance. Feedback is provided to all employees on a daily, weekly and monthly basis. Company policies and rules are posted throughout each FedEx location. FedEx goals are clearly and continuously communicated to all employees. The company continues to strive and improve in quality. With all of the reinforce training that is